Taylor Swift has broken a record for the highest number of streams for a pop album on Apple Music within its first 24 hours of availability, for an album that was announced by the artist less than 24 hours before its release. As one of the biggest musical stars of the moment, Taylor Swift's releases are expected to be highly listened to by her fans. In details revealed by her Republic Records label, Swift's popularity is substantial enough to set records. The album, " folklore ," was released on Thursday and racked up a total of Apple Music is not the only place the album set a record, as it achieved It is thought that, when combined with the 1. The album was announced by Swift on Twitter, listing the 16 songs of the album on a moody black and white photograph of the artist walking through a forest. Swift poured "all my whims, dreams, fears, and musings" into the album, which was created during a summer interrupted by COVID, which put a stop to most of Swift's plans. As there isn't a definitive track record of streaming records, it is hard to ascertain how it stacks up against other artists. While Swift's record is for a pop album, the records, as proclaimed by various parties, can easily be defined in other ways that allow them to be first within a narrow category.
But no one should have been shocked: Any year-old capable of persuading her parents to move from suburban Pennsylvania to Nashville for her career clearly has ambition to burn. Her early, youthful love songs heralded 's newly self-possessed Speak Now —which showed off her scathing wit—and evolved into knowing, ironclad pop fare that held its own against boisterous Max Martin production on , her fifth album, titled after her birth year. Throughout, her songwriting has blurred the lines between the public and private, burying enough real-life clues about, say, scarves and Starbucks to make clear that only Swift can own her narrative, thank you very much, while still retaining a lyrical elegance. Though 's reputation might have been perceived as a gorgeously constructed piece of dramatic theater—its attendant heroes and villains all real-life characters from Swift's public feuds—all that spectacle proved an attention-grabbing cover for her most romantic album to date. Sign In.
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Republic Records revealed that the surprise album, released July 24, was streamed over 80 million times on Spotify in its first day, the highest first-day streams for a female artist on the platform That's the combined total of streams for all songs on the album in its first day out — and most of Spotify's top 15 all weekend were from folklore. The album also received over 35 million streams on Apple Music, and was the most-streamed pop album on that platform on the day it released. Since its debut, folklore has sold over 1. The official music video for "cardigan" has over 24 million views on YouTube.